Brainstorm your topic. Make a list of potential topics. You might want to write about immigration or organic food or your local animal shelter. In order to write a coherent yet concise article, you need to narrow the topic. This will give you something more specific to write about, which will make for a more forceful article. Ask yourself these questions:
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.
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