When writing your article, use a strong "anchoring" sentence at the beginning of each paragraph to move your reader forward. Also, vary the length of your sentences, both short and long. If you find all your sentences are about the same word length, chances are your reader will be 'lulled" into a standard rhythm and fall asleep. Sentences which are consistently choppy and short may give your reader the impression you are writing advertising copy instead of a well-thought-out article.
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.