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Find a unique angle. When you have decided on your topic and you’ve narrowed it down to something more specific, think about how you can make this article stand out. If you are writing an article about something that other people are also writing about, try to be unique in how you approach the material. You should add to the conversation, not exist alongside it.
When writing your article, use a strong "anchoring" sentence at the beginning of each paragraph to move your reader forward. Also, vary the length of your sentences, both short and long. If you find all your sentences are about the same word length, chances are your reader will be 'lulled" into a standard rhythm and fall asleep. Sentences which are consistently choppy and short may give your reader the impression you are writing advertising copy instead of a well-thought-out article.
You could also highlight or develop a major point more with a sidebar-type box. This is an extra bit of writing that delves more deeply into one aspect of the subject. For example, if you’re writing about your city’s film festival, you might include a sidebar write-up that highlights one of the films. These types of write-ups are usually short (50-75 words, depending on the publication outlet).

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