Tons of article spinning software have flooded the Internet. Needless to say, article marketing has become an efficient way of building hundreds if not thousands of backlinks. However, automatic articles spinning with the use of a spinning software is deemed as a black hat SEO technique that can seriously hurt a website’s search rankings and page rank.
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Avoid plagiarism. When you are looking at other sources, be careful about how you compile information. Sometimes, people copy text into a single document to use as notes for their article. But in doing so, they risk potential plagiarism because the copied text gets mixed up in their own written work. Be sure to keep careful track of which writing is not yours.
Many article marketers believe that article spinning helps avoid the feared penalties in the search engine results pages (SERPs) for using duplicate content. Most uses of spun content were considered spamdexing (a black hat SEO practice) years ago, but it is now admitted as a fair way to lower the similarity ratio, hence the near duplicate or duplicate content, on large catalogs of more or less similar items. Originally, most spun content was produced through automated methods, resulting in articles which were hard or impossible to read. However, as article spinning techniques are refined and used in a more sophisticated way, they result in providing readable articles that human beings may have trouble distinguishing from original content.
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.