Artice Spinning wurde in der Vergangenheit als ein probates Mittel angesehen, eine bessere Platzierung in den SERPs zu erreichen. Seit einigen Jahren steuert Google mit verschiedenen Algorithmus-Updates diesem Trend entgegen. Die weltweit größte Suchmaschine ist mittlerweile in der Lage, Spinning-Artikel aufzuspüren. Da diese Vorgehensweise gegen die Webmasterrichtlinien der Suchmaschine verstößt, werden die entsprechenden Webseiten nicht selten sanktioniert und mit einem Penalty belegt. Insbesondere das Google Panda Update hat eine Stärkung von Webseiten mit qualitativ hochwertigem Content zum Ziel. Für den SEO Bereich hat dieses Vorgehen ganz konkrete Konsequenzen. Sollten beispielsweise Inhalte von Landingpages als Spinning-Texte identifiziert werden, kann dies eine Rückstufung der gesamten Webseite zur Folge haben und den Erfolg eines Online-Shops oder Anbieters von Dienstleistungen nachhaltig beeinträchtigen.

The problem with simple automatic writing is that it cannot recognize context or grammar in the use of words and phrases. Poorly-done article spinning can result in unidiomatic phrasing that no human writer would choose. Some may substitute a synonym with the wrong part of speech when encountering a word that can be used as either a noun or a verb, use an obscure word that is only used within very specific contexts, or improperly substitute proper nouns. For example, "Great Britain" could be auto spun to "Good Britain". While "good" could be considered a synonym for "great", "Good Britain" does not have the same meaning as "Great Britain".


Find a unique angle. When you have decided on your topic and you’ve narrowed it down to something more specific, think about how you can make this article stand out. If you are writing an article about something that other people are also writing about, try to be unique in how you approach the material. You should add to the conversation, not exist alongside it.
For example, you might write about the grocery shopper having trouble with organic food labels: “Charlie concentrated on jars of peanut butter on the shelf. The words ‘organic’ and ‘natural’ seemed to jump out at him. Every jar said something different. He felt they were shouting at him: ‘Choose me!’ ‘Buy me!’ The words started swimming in front of his eyes. He left the aisle without buying anything.”
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Many article marketers believe that article spinning helps avoid the feared penalties in the search engine results pages (SERPs) for using duplicate content. Most uses of spun content were considered spamdexing (a black hat SEO practice) years ago, but it is now admitted as a fair way to lower the similarity ratio, hence the near duplicate or duplicate content, on large catalogs of more or less similar items. Originally, most spun content was produced through automated methods, resulting in articles which were hard or impossible to read. However, as article spinning techniques are refined and used in a more sophisticated way, they result in providing readable articles that human beings may have trouble distinguishing from original content.
When it comes to sales, even the most well-reviewed products don’t sell themselves. It takes a bit of finesse, and some clever, not to mention properly optimized, product descriptions to encourage people to click, “Add to Cart.” Fortunately, our writers are all exceptionally well-versed at producing the kind of copy that not only peaks interest but also assures your customers that the money they spend on your services is in fact money well spent. And by properly optimizing your product copy, we can guarantee that people like what they see, what they read, and ultimately buy, buy, buy.
Das ist insbesondere dann schlimm, wenn Sie in diesen Artikeln Backlinks zur Ihrer Webseite gesetzt haben. Diese Backlinks zählen nämlich gar nichts, wenn der Artikel nicht im Index ist! Nun können Sie natürlich diesen einen Artikel ein wenig ändern, hier ein Wort tauschen, dort einen Satz umformulieren. Nach einiger Zeit haben Sie dann einen neuen Artikel. Sie können diesen einen neuen Artikel nun erneut veröffentlichen.
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