For example, if you are writing about how one person learns how to read organic labels, your overall argument might be that the public needs to be aware that many companies misuse organic labeling. This leads to dishonest practices in product advertising. Another topic might be: it’s important to know who owns your local media outlets. If corporate media organizations own your local newspaper, you may get very little media coverage of your area and not know much about your own community.

There are a multitude of different types of articles, including news stories, features, profiles, instructional articles, and so on. While each has specific qualities that are unique to its type, all articles share some common characteristics. From forming and researching your idea to writing and editing your work, writing articles can give you a chance to share compelling and important information with readers.


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Beim Article Spinning dient ein bestehender Text als Grundlage für die Erstellung eines neuen Artikels. Dabei kann es sich um eine Produktbeschreibung, einen Blogtext, eine Pressemitteilung, eine Landingpage, einen Reisebericht oder andere Veröffentlichungen handeln. Der Artikel wird so umgeschrieben, dass die Inhalte unverändert übernommen werden, ohne dass der neue Text dem Original ähnelt oder gleicht. Zu diesem Zweck werden für bestimmte Original-Begriffe Synonyme benutzt und Satzpassagen werden umgestellt und angepasst. Das Article Spinning kann manuell oder automatisiert erfolgen. Während beim manuellen Article Spinning ein Autor die komplette Texterstellung übernimmt, kommt bei der automatisierten Variante eine Software zum Einsatz.

We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.
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