You could also highlight or develop a major point more with a sidebar-type box. This is an extra bit of writing that delves more deeply into one aspect of the subject. For example, if you’re writing about your city’s film festival, you might include a sidebar write-up that highlights one of the films. These types of write-ups are usually short (50-75 words, depending on the publication outlet).
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.