If you're writing an article about a real or perceived threat, especially one that is not well-known or widely recognized, start with a real personal anecdote. Show how someone has been harmed (or could have been harmed) by the threat. Then move to the more theoretical argument, defining your terms, narrowing and clarifying your argument. Refer back to the anecdote at the end to demonstrate either the significance of the threat or how it can be avoided or eliminated.
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.
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