Articles are used to inform (or misinform) people about a wide variety of topics. People often cite things read in newspapers, journals, magazines, online publications, etc. as a reason or rationale behind their actions. The importance of articles cannot be overemphasized, as they are one of the most relevant means used to educate, convey ideologies, give opinions, and share knowledge among the general public.
Give proper context. Don’t assume your reader knows as much about your topic as you do. Think about the kinds of background information that your reader needs in order to understand the topic. [3] Depending on the type of article, you might give a paragraph with background information before proceeding into your supporting evidence. Or, you might weave in this contextual information throughout your article.
When writing your article, use a strong "anchoring" sentence at the beginning of each paragraph to move your reader forward. Also, vary the length of your sentences, both short and long. If you find all your sentences are about the same word length, chances are your reader will be 'lulled" into a standard rhythm and fall asleep. Sentences which are consistently choppy and short may give your reader the impression you are writing advertising copy instead of a well-thought-out article.

We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.