Use subheadings to break up the text and make clear paragraphs. Write in a semi-informal, conversational style. And make sure there is organisation to your ideas. The planning stage is vital for this. Spend 5-10 minutes brainstorming ideas and choose the best three or four. Think what your subheadings might be and then write a short introduction that lets the reader know what to expect.
As for the content for article marketing, the main purpose of those is to get backlinks. While it is still recommended to have good quality articles, there is no way you will write truly unique content for each of hundreds article directories. However it does not mean you can start submitting meaningless robotic content to them. Article still MUST have sense and bring some value to the reader.
We love helping businesses and startups of any size define their editorial, and win the hearts + minds of new potential customers. We are passionate about the power of a well written and well thought-out content marketing campaign executed through your company’s blog. We work with journalistic and social best practices. We understand the creative value of the medium. We don’t just pump out the same-old crummy SEO content. We craft a serious editorial around your brand, it’s values and mission, and it’s overall story.